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Choosing between Apple and Samsung flagships is often a matter of software preference. But if you are someone who upgrades every year, understanding the resale value of these devices in the secondhand market can save you thousands of dirhams.
Depreciation Curve: Apple vs. Android
It is a well-established trend in the smartphone industry that iPhones retain their value significantly better than Android devices, including Samsung's premium flagships. Let's look at the numbers for the iPhone 15 Pro Max and Galaxy S24 Ultra in the Dubai market.
| Device | Retail Price (Launch) | Resale Value (After 6 Mos) | Value Retained |
|---|---|---|---|
| iPhone 15 Pro Max (256GB) | AED 5,099 | AED 3,800 | ~74% |
| Galaxy S24 Ultra (256GB) | AED 5,099 | AED 3,300 | ~64% |
Why Apple Holds Value Better
Several factors contribute to the iPhone's superior value retention:
- Software Longevity: Apple supports iPhones with iOS updates for 5-7 years, keeping older devices relevant for longer.
- Global Demand: There is a massive global market for refurbished iPhones, keeping secondhand prices stable.
- Fewer Launch Discounts: Samsung frequently runs trade-in promotions and early-bird discount campaigns, which pushes down the initial street price and secondary value faster.
Maximizing Your Trade-in Price
Regardless of which device you own, keeping it in a protective case with a glass screen protector will prevent micro-scratches and keep it in "Flawless" or "Good" condition. This difference can easily mean an extra AED 300 to 500 when you sell it on SellYourPhone24.
